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How To Increase Holiday Sales On Etsy

Can you believe it is already holiday season?! Every year it seems to creep up out of no where. If you're looking to end the year in sales strong, I've compiled my best tips for how to increase holiday sales on Etsy! It's not too late to finish the year strong.

Free Shipping- This year it is easier than ever to offer free shipping on Etsy. Simply go to your dashboard, click 'marketing', 'sales and coupons' and then click 'new special offer' in the top right corner, click 'run a sale' and then follow the instructions to set up a free shipping offer.

Personally, I like to make sure there is a minimum for an order for a free shipping coupon. This way I don't have to raise my prices and I don't take a cut out of the earnings. This shows customers if they spend just a few more dollars, they'll receive more product and won't waste money on shipping!

Of course, I only offer this for domestic orders because international shipping these days is pricey!

Another great part about offering free shipping on Etsy that will make sure you make more sales is Etsy has a way for shoppers to filter their search for products with free shipping. This is a huge win for sellers, and a great way to get your product and shop seen by more people.

Word of Mouth- I think word of mouth is so underrated! I get so many orders from saying "hey! I'm friends with your friend ____ and I saw her post about this and just had to have your product too!" Plus, I'm sure you have many proud friends and family members that love to see you flourish selling on Etsy so they share it with their friends on Facebook or their dentist.

The great thing about word of mouth around the holidays is people feel like they can trust you because your shop was recommended by a friend or acquaintance. When trust is already built, people are likely to purchase something from your shop!

So don't underestimate sharing your shop with friends and family. You can even put them on your mailing list and they'll remember you next time their in conversation.

Giveaway + Coupon Code Follow Up- I've talked about giveaways many times through my Etsy tips in the past. This post on effectively promoting your Etsy shop shows how to run a successful giveaway.

Follow up your giveaway with a coupon code for everyone who entered! Whether it is 15-25%, buy one get one, or free shipping...it is a great way to snag more sales for the holidays and reward those who have faithfully been supporting you!

Make Products Ready To Ship- The holidays can be such a blur when you own your own shop but the best way to make sure you are prepared is to prepare products in advanced. You can promote your products "ready to ship" on Etsy which lets buyers know they'll receive their product in time to gift it. This is also very helpful for last minute shoppers.

Gift Guides- Most of my shop views and sales come from gift guides from blogs and magazines that feature my products. Although these are prepared months in advanced, it still doesn't hurt to send a few emails to blogs or influencers.

Gift Wrap Options- I'm not surprised at how important gift wrap is for buyers, especially around the holidays. Make sure your gift wrap options are photographed and displayed on your listing. You can charge a few more dollars for gift wrap to cover costs, but this little detail is so important for customers to know their purchase is being delivered thoughtfully.

Make sure your gift wrap is on brand, has a link to your shop printed as well as a thoughtful note!

Overall, I think to sum up how to increase holiday sales on Etsy is to remember how you like to be treated during the holiday seasons. Everyone is usually high stress, on tight deadlines and rushing around. How can you accommodate your customer? How can you make their experience ten times better than they expect? Of course, this is a great rule of thumb for any part of the year.

Holidays are also a great time to show grace and kindness, so even when it is tempting to be under  high stress, tight deadlines and rushing around yourself...take a deep breath and remember you can turn someone's day around!



Our Heirloom Pumpkin Fireplace For Fall

I was inspired by this pin to replace our current fireplace candles with a bounty of heirloom pumpkins this year! I love how the colors play off of our rug and it is a little unexpected. I picked up these pumpkins at Trader Joes and a local market and just love how a stack of pumpkins can make me so excited for the next few months of holidays!

Now that it is fall, I need to dig out this succulent pumpkin planter I made last year.

I have never truly decorated for fall but now that the fireplace is filled with pumpkins I'm thinking the door needs a wreath and the mantle seriously needs some love. 
How are you decorating for fall?!


My Morning Routine That Prepares Me For A Productive Work Day

In March, I wrote about struggling with time management. I noticed a shift in my days that I was not getting much completed. I felt tired, burnt out and lazy. I shared this with some friends and slowly worked away at why I wasn't accomplishing much and made some improvements.

Fast forward to now, I feel like I'm in a good place. My mornings have a groove. Sure, I snooze past my alarm some mornings but for the most part when I follow my morning routine, my days are far more productive. I felt like sharing what I've learned to do in case you're in a rut as well.

Take our pup, ZaZa, on a short walk.   

I used to get so frustrated when our puppy would wake me up every morning around 6:30. For me, that is way too early. The more consistent it became, the more I relied on his little wake up calls! Now after a quick lap around the block, I'm awake and ready to sit down with a cup of tea to read.

Create a fresh atmosphere
When I get back from our walk, I diffuse something that is going to clean the air and create a calm atmosphere. Usually I like eucalyptus, peppermint or lavender. With the weather cooling down, I am going to change it up. I'd love to hear your favorite oils for cooler weather! I love using this diffuser, it is more like a beautiful piece of pottery that we can show off in our home! 

Drink a hot cup of tea
If you know me, you know I love hot tea. I prefer jasmine pearls, but I also love matcha lattes or whatever we have on hand. I hate going a day without it!

Reading + Journaling

I've been reading and journaling for years, filling moleskins with thoughts, prayers and scriptures I'm reading. Even when I don't feel like writing, I write just that. This is something that I truly believe changes the course of my day. When I skip it, I can tell by the afternoon because my days are way off.

Breakfast with Jordan

This is a new part of routine that Jordan and I have added, and its the best part! I used to never make or eat breakfast. I'm still getting used to it, but even just scrambling an egg and sitting down together to talk about what we read is the best part of my morning. If we are in a hurry, we will stop by a coffee shop and have breakfast on the go.

Getting out of the house
This is part of my routine that I don't do 100% of the time but when I do it makes my work days have an official start to them. Working from home, it can be easy for me to lallygag around the house and then forget about all the actual work I have to do. Getting out of the house to take Jordan to work helps me come home prepared to get right to work!

Writing schedule/to-do list

I'm a big list maker and if something isn't written down it usually won't get completed. I try to take a few minutes and look over my schedule and to-do list in the mornings after completing the rest of my routine just to make sure I stay on track for the day.

Stay intentional/Stay off social media

And finally, staying off social media. This was a very bad habit of mine for years. I would wake up, open my phone and constantly check my phone throughout the day. A constant distraction and a time waster. I truly believe this was one of the reasons I was struggling so much with time management this past year. So, I decided to cut it off. Now, I don't look at social media until late afternoon or after work. The endless scrolling has stopped and I highly recommend it!

This is how I usually spend my mornings to prepare for a productive work day, how do you spend yours?!