Where else you can find me


Get The Look With The Nordstrom Home Sale

The Nordstrom Anniversary Sale isn't just for fashion, they have an amazing selection of home items too! I scoured through the home sale and found some great home accessories at great prices. When I finished picking my favorites, it reminded me of the California cool style that Amber Interiors has on lockdown and that I'm always wanting to implement into my own home. So here is an easy get the look that is easy to shop! If you don't have early access to the sale, don't worry. It opens up to the public on July 21st. Enjoy shopping! *bedroom design by Amber Interiors


How To Successfully Combat Slow Retail Seasons On Etsy

*photo by Beth Solano

Depending on your target market, you will always face a slow season (or seasons) while selling on Etsy. Personally, my slow seasons come and go but usually last from August until late October and then again in February until April. While I'm in a busy season I usually think "this will never end! business is amazing!" and I am not thinking ahead to what business will be like when the reality of slow sales hits. Here are a few ways I have learned to successfully combat slow retail seasons on Etsy.

First, realize this happens to everyone and your business isn't failing. 
Markets fluctuate. That is the reality. People probably don't need parkas during July as much as they do from November-February.
So take a deep breath, you are doing okay!

Use this time to prepare.
I know, I know, easier said than done. I am personally not the best at this step. With free time I shout for joy and go work on a DIY project, or catch up on all those naps I missed! Inevitably, Holiday orders are just around the corner (yep, I know it is only July but trust me on this one) and if you want to enjoy those Christmas parties you'll be glad you made stock now.

Try new marketing tactics during this time.
Have you ever hosted a giveaway or given out a promotion code to say thanks to your customers? Now is the time to try it! I just completed a really fun giveaway with some friends and it was a great way to even test the market of a new product. I love that a slower season gave me the ability to test this out!

Take on custom orders or work on new products.
When it is traveling and holiday season, I can not take on custom orders because that takes a lot of time. I have more freedom to fulfill these orders during slow seasons and often times these can turn into new products that will eventually make it to the shop. So lean into these custom orders, especially if you see reoccurring requests come up...this could be your market telling you what they want.

When things are going 100mph, it is hard to change things that aren't working. Now, with all the extra time on your hands you can put systems in to place that will increase your work flow once busy season is back up and running.

Now if you are in a slow season or not, I challenge you to take these things and really work on them! I bet you'll see slow seasons differently afterwards. With whatever season you are in, I encourage you to enjoy it. I usually find myself wishing for another a slower season when things are fast paced and vice versa. Enjoy the ebb and flow of running your own Etsy shop! 

Have you had a difficult time with slower paced seasons on Etsy? Have you learned anything from it?

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Always Rooney Studio Tour

Today I'm sharing one of the most loved rooms in our home: my home studio! I feel so blessed to have my own space to sew, create, and make messes in. Not all my time working is spent making, half of it is me staring at a computer screen replying to emails and doing behind the scenes work but when I do get to make and customize orders, I love that I have a space to try new things in! 

I found this cabinet in a shed in our backyard a couple years ago and it stores scrap fabric, tools, paints and small craft supplies. You can see how I refinished the cabinet here. I also shiplapped the walls last year and they instantly brightened the space and makes a great backdrop for product photos.

 Jordan made me this whale print for our first Christmas and it is still my favorite.

 Fun story about this banner: one day I was sewing a new project and I kept breaking needles and getting frustrated. I had a vision and just didn't know how to get to the end product. I took a break for the day, made this banner and came back the next day and the project turned out just like I visioned it! Sometimes it is best to step away from a project, make something small and still practice making and return to the project later. I left it up to remind me of that time :)

As you can see, my cutting mat has seen better days. I have cut thousands of passport covers on this cutting mat that was originally my moms. I think I'll need to upgrade soon.

If you ever wonder how I emboss the leather covers, this machine does the trick! Also, I get my stamps made here if you are wondering ;)

 The official shipping station of Always Rooney!
To be fair, my studio is not always this clean. I try to clean it every Thursday afternoon for the weekend so I can come back the next week for a fresh start. Being a creative and being organized don't always go hand-in-hand. ha!

Thanks for coming into my studio today and taking a look around! You can follow me on instagram for behind the scenes looks at making my passport covers and other projects.